Success comes with its fare share of criticism. But for sheer intensity, nothing can rival the kind of barbs that have been regularly hurled at production house Balaji Telefilms and its creative director Ekta Kapoor, the chief chef of that unique concoction called the great Indian soap.
A comment by Nikhat Kazmi in the 7 September edition of the Sunday Times of India is telling: "The noble Indian woman, as defined by the mandarins in the soap department, is a joyless, sexless being that spends most of its time whining, lecturing and playing a 100 per cent wimp."
Much and more has been written in similar vein about the Balaji serials and the characters protrayed in them. But there is no getting away from one bald truth... this production house has remained No.1 for three uninterrupted years, and continuing.
Just what is it about the Balaji product that has kept the Hindi viewer enthralled and still hungry for more of this "retrograde tripe" as the critics term it? indiantelevision.com attempts to understand what could be the possible factors that have kept Balaji continuously at the crest of the TRP wave.
First up is the realisation that the Balaji saga is the story of two women not one. While Ekta may be the face that represents Balaji Telefilms, there is another lead who is playing a parallel role in this mega blockbuster. Ekta Kapoor's mother - Shobhaa Kapoor.
Let's see how the two joined forces to realise the success of a fairy tale kind.
The Balaji House, where work never ends
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